The problem for a retailer selling online is not the website: it is the second stock. Two inventories, two price lists, two truths - and a customer ordering an item sold over the counter that same morning.
What the application changes
One stock, two channels
A counter sale decrements the same stock as an online sale. The site never shows an item the shop has just sold.
Prices are entered once
Prices, promotions and flash sales are defined in the management system and apply to both channels. A promotion forgotten on one channel is a guaranteed complaint.
Till and web produce the same documents
Receipt, delivery note, invoice: same numbering, same accounting. Closing the day does not mean reconciling two systems.
Cash on delivery and Moroccan carriers
Cash on delivery is treated as a full payment method: collection by carrier, reconciliation, discrepancies. That is what most generic shop platforms lack.
What we do not do
We do not promise you traffic and we do not run your advertising. We do not replace your till if it suits you: we connect it.
The till and the website share one stock
The most common case: an in-store sale and an online order both land on the last item available. Without a shared stock, one is honoured and the other turns into an apology call. Here the stock is decremented in the same place, whether the sale comes from the counter or the site.
In practice this needs three things: a single product record for both channels, stock reserved as soon as an online order is confirmed, and a threshold below which an item is no longer offered for distance selling - the one you keep on the shelf.
Prices, promotions and discounts
One price list, applied everywhere. Promotions are scheduled with a start and end date, and stop on their own. Discounts granted at the till are capped per user: the salesperson keeps room to negotiate, without being able to go below the floor you set.
What you see the next morning
Revenue by channel, by salesperson and by product family; items that no longer move; till discrepancies. These are the figures that trigger a decision - reorder, discount, drop a reference - rather than a dashboard you look at once.